Click ‘attending’ on the Facebook page:
At 10:00 am on Sundays, tune in to Andrew Bolt’s new show, “The Bolt Report” on Channel Ten.
The point is to see who is sponsoring him and buying advertising time during his show, and then to phone/write/fax/email these companies and tell them we will never be buying their products or services again, ever.
Make sure you tell them WHY.
Spread the word.
Phone: (03) 8699 2555
Fax: (03) 8699 2550
74 Eastern Road
South Melbourne, VIC, 3205
(Email feedback form on website)
(Already withdrawn advertising – thank you!)
1800 880 778
(Feedback form on website)
(Already withdrawn advertising – thankyou!)
1300 651 743
1300 85 44 85
PO Box 631 Collins Street West, Vic 8007
FAX 1300 85 58 58
(Already withdrawn advertising – thankyou!)
1300 659 359
(email same as Garnier)
(This page contains State Office addresses and telephone numbers for each state in Australia. Also has an email feedback form)
Advertisers have pulled their advertising from News Limited columnist Andrew Bolt’s new TV show on Network Ten despite Ten telling us that the show is “selling well”.
A Facebook event dubbed Operation: Bolt-Cutter has been set up by Christian Price, a Melbourne writer/comedian best know for his Flashboard Wars blog. Price noted the advertisers during The Bolt Report’s debut on Sunday and then posted the details of the companies. He wrote the aim is to contact the companies “and tell them we will never be buying their products or services again, ever.”
According to the event, Tele-Choice, iPrimus and Mr Rentals have advised that they will no longer be advertising during the show.
A Facebook user claiming to be the marketing manager at iPrimus posted on the page, “The advertising in question was a bonus spot provided by the network and usually advertisers are only notified of bonus spots after they air. It was in no way a targeted move by iPrimus to advertise during the show or to sponsor the show. After receiving feedback from our customers, we have instructed the TV network to cease allocating bonus spots to iPrimus for this particular TV show.”
One of the cause’s supporters posted a reply he received from Mr Rentals. “Firstly, this advertising spot was given as a bonus spot by the television network and is not a chosen program in the company’s advertising schedule. Secondly, and most importantly, Mr Rental does not share or support the views portrayed in the program and has informed the station that no ads are to appear in this timeslot again.”
Speaking to Daily SPA Price said he was somewhat surprised that the campaign had been so effective. “To be honest, no I didn’t [expect so many to pull their advertising], but it looks like they might have done that regardless of whether we emailed them or not. We now know that nearly all the advertising spots during Bolt’s show were bonus spots given by Ten to existing account-holders.
“Once they found out that these spots were run during The Bolt Report, they asked Ten not to run the spots during this time again. The impression I’m getting is that they were already onto this before anyone from our group contacted them, and had already made the decision not to align themselves with the content on Bolt’s show. We may have nudged them slightly, but this was totally their call, their business decision.”
However the discussion has not been unanimous. One user blasted the page writing, “The ABC is basically a podium for Lefties/Green extremists. Channel 10 puts on ONE show with another point of view, and you all cry murder. Typical. ‘We believe in freedom of speech! But only if you share the same views as us!’”
Price responded to that today with, “Bolt is entitled to his opinion, and is entitled to express it. We are also entitled to our opinion, and are entitled to express it. I think that people trying to shout us down using freedom of speech as their argumentative basis is pretty ironic. This is a peaceful protest, one which people will either agree with or they won’t. If they don’t, we’re cool with that. We hope they’ll be cool with us for having our point of view too.”
A spokesperson for Network Ten told Daily SPA today, “Network Ten works closely with all of its clients to ensure that we find the right programs to help showcase their brands. We regularly recommend programs and timeslot that we believe will deliver very defined audiences for our clients.
“Since launching The Bolt Report, a number of clients who previously advertised within the Sunday morning edition of Video Hits have relocated their campaigns to some of our more youth-focused programming on TEN. The Bolt Report has been selling well and continues to attract interest from a range of advertisers.”
The shows debut only managed to attract 163,000 viewers in the morning slot and 123,000 for the encore that afternoon.